- Day 315 – 48 Minute walk, distance not tracked
- Day 316 – 75 Minutes elliptical trainer, intervals
- Day 317 – 25 Minutes yoga and stretching
- Day 318 – 65 Minutes elliptical trainer, hills
- Day 319 – 26 Minute walk, 2.5 KM (heavy rain)
Since we’ve been back from Europe, we have definitely noticed some differences in everyday life. Very simply, people drink more coffee in Europe and less sugary beverages with shots of espresso. People love to walk and easily do as opposed to driving around for everything. (Sometimes I even question if my vehicle will be towed if I “cross the line” to the next property to pick up something even though I did shop there already.) One colleague I saw in Miami, who I also saw in Poznan, said to me, “I just want to walk somewhere.”
So quality of life is quite different. Attitudes and perspectives on how to live and what’s important are similar but have very different approaches.
One of the most significant changes I’ve noticed is how different advertising is and the message that is consistently sent in most ads. Before reveling this, please let me assure you different colleague in Pittsburgh who spent approximately a year in Europe noticed the same thing.
Advertisements in North America constantly sends you a message that you are “without” or “lacking”. This could be anything from simple retail purchases (clothing, etc.), to vehicles, to food.
So the question I’ve received from other is, “What is European advertising like?” Well, I have a hard time telling you about television advertising because I did not watch a lot of television in Europe (another major difference). What I can say is that most advertisements were for banking, at home hair colouring, and over the counter medication. The advertisements I noticed the most were billboards. Their focus was movies (at the theatre), travel, and grocery stores.
The other major difference between Poland and North America is that most people in Poland live in flats/apartments/condos. This means they do not have yards and as a results, there were many beautiful parts in and around Poznan. These parks gave people the ability to spend quality time outside. Parks have great playgrounds for kids, gym equipment structures for adults, open spaces for very young kids to learn to kick a ball, and lots of park benches for people to sit on. This point ties back to two above; one, I was rarely at home seeing television commercials and two, people are not being told they are without even when they have less than the average person in North America who is constantly being told they are without.
Since I’ve been back, I’ve probably had 2-3 major shopping expeditions. I believed I was without adequate fall and winter clothing. To a certain extent I was. After living in Miami for 18 months and making do with what I had in Poland last year, I needed a few things. However, as I see so many advertisements (even while watching television on the elliptical trainer) telling me I do not have enough, that is simply just not true.
When I stop to take stock of what I have, I know that my vehicle is three years old with less than 20,000 miles and is soon to be considered outdated according to what I see on television, however I also know that I’m without car payments and my vehicle is more than large enough for my husband and I who share this one vehicle.
When I look in my closet, I have more than enough clothes. So many apparel companies now a days do short or small runs to make you believe you have to buy fast in order to get this “limited edition/limited run” item. However, how many exercise tops do I really need?
When I stop and think about it, I’m not really hungry all the time. Commercials constantly “tell” me I have not eaten enough and that I should be eating something more right now but I just had a great roast chicken dinner.
It’s crazy when you really stop and think about what you are without. I have shelter and clothes and food and transportation. I have plenty.
Unfortunately, there are many out there that are not as fortunate as me however does buying a fast food sandwich, a limited shirt or a new vehicle really get people a true fix to their situation or does it provide immediate gratification that will quickly pass?
One of the other “things” advertisements are telling me is that I’m not “included” if I do not have whatever is being advertised at that moment. So again, I’m without and not included. These advertisements are
playing preying on insecurities and truly not providing a solution when we cave to their advertisements.
There are so many differences in what I’ve seen between Europe and North America and what I’ve taken away is that it’s more important that ever to be confident in myself.